![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-07-at-16.28.24-2.jpg?resize=937%2C1024&ssl=1)
Case Study –
UNDFTD X Nike
3D Model design and procedural detailing using Geometry Nodes
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/408476654_377262748159560_305538067561167423_n.jpg?resize=1024%2C1024&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/408380487_1350585302227256_8738706833917828036_n.jpg?resize=1024%2C1024&ssl=1)
I’m very pleased to have worked on the launch video for the Nike X Undefeated Inc. Air Terra Humara. In collaboration with Patrick McMullin. Creating the model for the shoe in a short design sprint, replicating it’s details using Blender’s Geometry Nodes
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-07-at-16.29.36-2.jpg?resize=1024%2C1013&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-07-at-16.27.28-2.png?resize=1017%2C1024&ssl=1)
Case Study –
W1 and o-mee
Immersive anamorphic experience. Paired with a dynamic launch video
Social Media Launch Video
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.39.32-2-edited-1-scaled.jpg?resize=2560%2C2560&ssl=1)
Case Study –
Space-Time Sleaze
Procedural audio reactive music video in Unreal Engine 5
Music Video
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.32.07.jpg?resize=1024%2C815&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.32.16.jpg?resize=1024%2C964&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.33.26-2.jpg?resize=1024%2C974&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.34.56.jpg?resize=1024%2C845&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.36.25-2.jpg?resize=1024%2C821&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/Screenshot-2023-12-22-at-23.38.01.jpg?resize=1024%2C815&ssl=1)
Case Study –
Degen Distillery
Social Media videos and marketing material
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2024/01/276.jpg?resize=1024%2C1024&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/Flower_1.png?resize=1024%2C1024&ssl=1)
Case Study –
Differential Growth
Documenting differential growth experiments inside of Blender using python scripting
Growth_2
Blender EXR HDR main 10 export
Differential growth is a generative algorithm inspired by the growth occurring in living organisms such as lichens, algae, poriferae, corals and other kinds of organic forms.
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/Flower_2.png?resize=1024%2C1024&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/IMG_0196.jpg?resize=906%2C1024&ssl=1)
Case Study –
AR Business Card
Digital AR Activation for Business Cards and Print media through image recognition
Case Study –
Halina Rice
Real-Time audio reactive visuals for live performances
Music Video
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/Screenshot-2021-11-14-at-15.31.41.png?resize=4878%2C2916&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/Screenshot-2021-11-14-at-15.32.10.png?resize=4878%2C2916&ssl=1)
![](https://i0.wp.com/jakobmacdonald.me/wp-content/uploads/2023/10/Screenshot-2021-11-14-at-15.35.08.png?resize=4878%2C2916&ssl=1)